Kommunikasjon er mer enn formidling av fakta og metodene som skapte dem. Mennesket er et fortellende vesen. Vi tenker gjennom fortellinger, der mennesker gjør, opplever og føler. Liz Neely, leder for The Story Collider, snakker her om den sentrale betydningen av fortelling i helsekommunikasjon.
Paperet er her, med følgende oppsummering/teaser:
From public health campaigns to clinical settings, medical professionals must recognize, understand, and intervene in people’s most vulnerable moments. It is emotionally charged work, with the highest of stakes. Failure to connect with individual patients, other health care professionals, and communities can sabotage treatment, erode trust, and increase human suffering. Storytelling is a powerful tool for patients and providers alike to give voice to their experiences, confront illness and mortality, and connect knowledge to action. The dialogues created by storytelling are an essential component of effective, humane medicine.